Illustration and social media direction for Has Halı, a carpet house weaving since 1896. We drew the brand's mark as an illumination — the name built from miniature florals in the manner of an Ottoman tughra — and carried that craft logic into the feed. The Instagram grid was composed the way a page is composed, not post by post: each month opens with a title and unfolds across the squares as one continuous image, every tile opening into a story behind it.